White Hat SEO Marketing: Create Lasting Authority

By Taylor

In the world of marketing lies two factions... black hats and white hats. Called as such, this is the battle between good and evil! (Or something like that :P)

White hat SEO marketing is a system that, when properly used, can result in creating content that can hold huge rankings for months, even years without being touched!

As you probably guessed, black hat SEO is the "evil" side. It's all about using deception, misdirection, and downright dirty tricks to try and cheat the system to get better rankings. These always result in poor long-term rankings and, yes it happens, the website getting un-indexed by Google.

That, of course, is the ultimate doom of a site. It's the internet-equivalent of death. To read more about what kind of techniques fall under this dark school of marketing thought, click here.​

White hat SEO Marketing

There's a lot to white hat marketing that not everybody actually covers. There's not only writing blogs and stuff like that, but there's also ensuring you stay relevant, talk from the heart, you're putting out helpful content, and that you're being honest.

Most people just talk about keyword targeting and making great, quality content that's "fresh."

Great, super helpful! Seriously though, I roll my eyes into the back of my skull every time I hear that. There's so much more to it! So, I have listed below the 6 big YES SEO tactics you should use with all of your future content! (BTW this applies to all content, including videos, etc)

Keyword targeting

​This is the biggest SEO tactic that, if you're not using it correctly, you're probably wasting your time. There are a couple tricks to it though that not everybody knows, even if they are simple. The first bit though, of course, is using a high-quality keyword research tool.

I suggest using Jaaxy. It's never led me astray. It has different tools to make keyword research faster, more efficient, and it gives you extremely accurate ratings as to your site rankings for different keywords. Click here to checkout my (honest) review. of it.

To properly target your chosen keyword you only need to do a few very simple things. First off, it's gotta be in your title. Just look at mine, I used "white hat SEO marketing." Just make sure it's still natural looking and has an enticing title!

Then, within the first 100 words of your blog or whatever, place the keyword in there as well. Easy, right?

Finally, a little bit more complicated, write your keyword in heading 3​ within the post, preferably early on. These little things have nothing to do with cheating the system, but rather they intelligently inform search engines about the relevancy of the post to that keyword.

Speaking of which...

Staying relevant

Gary Vaynerchuck talks about this from time to time (Brilliant entrepreneur that I invite you to look up). It's the fact that, although you might be able to create amazing content, but none of it matters if your audience isn't interested in it.

As to how this relates to white hat SEO, it's all about keeping relevant with keywords and your content as a whole. If you're talking about how to train dogs, don't start talking about something totally unrelated, unless it makes sense. Like just now 😉

I guess it would probably be a good time to mention the "keyword" stuffing thing. All you really need to know is that it is NOT important to mention the exact same phrase over and over again. Just follow my tips ahead and write naturally using different combinations of keywords.​

Authentic voice

​Authenticity is, quite frankly, underrated in all markets. Why? Because most people don't give a damn about the product, they care about what it means to them! They care about the story much more than they care about the specifics. (Unless of course you're writing a scientific paper 🙂 )​

I suppose this doesn't totally relate to making your SEO more efficient, but it does indirectly influence your rankings. This is because you'll rank for more keywords than the one you targeted (yes, you can rank for upwards of dozens of keywords with one post).

To do this, just write from the depths of your heart! Just let it flow out. Make it feel like a conversation, like you're really connecting one-on-one with your audience. It's naturally magnetic once you get used it! (Which only takes a month or so of frequent practice​, in my experience.)

But also, this will allow your content to stand out and make it shareable​

Shareable content

Sharability... such a huge deal nowadays, and that's a massive understatement. There are countless numbers of businesses that rely entirely on social media or good ol' word of mouth. So what makes things... sharable?

For starters, you better have images! The brain processes images over 1000 times faster than it does words! That's the difference between a snail's pace and a rocket ship blasting in to orbit! So every piece of content you have? It better damn well have an image, otherwise you'll bore your audience to tears!

Based on some studies (that I won't at this time look up and site), it's been found that about every 350 words is a good point to add an image. Doesn't need to be fancy, just something to let the eyes relax.

Videos are awesome, too! Those are especially awesome for blogs since, assuming the visitor wants to watch it, ​will guarantee extra time spent on your site. That kind of stuff is really loved by Google, but keep it relevant as always!

Being helpful

Although this could arguably be lumped in with keeping context, I find this white hat technique to be a little different. The main part of this tactic is something known as internal linking, versus the more commonly known black hat trick called backlinks.

Whereas backlinks are links coming in from other websites, internal linking is all done within your site! The best example of this is providing contextual links to other pages or posts within all of your posts.

Google loves this (and your audience will, too!) because it shows that the site is providing quality value. Well, assuming it isn't done in a spammy way!​

The other thing is providing solutions to people's problems. (That's my suggested way for people to make money online​, BTW.) It helps with SEO due to the fact that you'll most likely include extra keywords as you are giving out the solutions. (This stuff is pretty easy, isn't it?) 

Improving on existing content

This is obviously something to do only after you have a ton of content already (I'm talkin' like 40+ posts). By going back and fine-tuning your old content you can really ramp up your SEO and rankings! Like the blacksmith making a strong, perfect tool, it takes time and continued effort to make great content.

Jumping off the previous ​tactic, it's a hell of a lot easier to do internal linking on old posts than it is new ones! Go back to those posts and see if you can find some newer, but still relevant, posts. Then just do some writing and editing, then voila, you can add a contextual internal link that boosts rankings and helps your visitors!

Besides that, just about everything in those old posts can be edited after a few months have passed. (Or longer if you don't create a ton of content.)​

Even one month can mean a huge difference in the amount of knowledge and experience you have! That means you can make those posts more visitor-friendly, detailed, and helpful to further boost your search engine rankings.

​Finishing up

If you follow the tactics in this post it is possible to hit some really incredible rankings and hold on to them. As much as I hate the phrase, it takes practice, patience, and persistence, just like anything else. So don't give up, just keep working on your content!

Got a comment for me? Orrr some critique on this post? Please, let me know in the comments section below, I'll get to you ASAP!​

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